Is your website making money for your business?
In that the end of the day, that is all that matters. I have clients in all kinds of sectors ranging from manufacturing to entertainment, and there are several common mistakes that I see across the board. Here are the Top 7 Mistakes Companies Make with their Websites:
1-Considering it as only an internet booklet
true, a fantastic site is a marketing instrument, but it’s much more.
2-Not incorporating the website in their other marketing campaigns
I hear this much,”Our website isn’t good enough. We are uncomfortable talking folks to it” Well, then ensure it is great enough, and place it on each other communication you send out from you email signature to your business card into tv and radio commercials.
3-Cheap outside rather than choosing an expert to construct the website
Occasionally people wish to employ their brother-in-law to earn their site. That is alright if the brother-in-law is really a professional programmer. Otherwise, it is only a waste of cash. Now it’s possible to find a custom made and programmed professional website with a lot of whistles and bells for below $2,000. Consider your ROI: How many new customers do your website should assist you to become within another year to cover itself?
4-Not using a listing builder built into the website — It disturbs me that some businesses don’t use their contact form to construct an opt-in collection of people they can promote into later on.
5-Missing opportunities to gain directly through the website
In just about any company, there’s something which you are able to offer to your customers and clients-to-be which you are able to request the purchase and collect payment through the internet. This saves you money and time, making you cash! Why not do it? At the minimum, you ought to have some advertisements on your website. I advertise my competitors. Why not? Ruthless, I understand. A thousand bucks to get you along with your market for your keywords is usually money well spent.
6-Not paying attention to SEO
that’s most likely the best moneymaker in any webmaster’s bag of tricks. A thousand bucks to get you on top of your market for your keywords is usually money well spent. I have one customer (a recording studio) who actually asked me to tone down the SEO on his site because he couldn’t deal with the phone calls
7-Not Assessing the website’s performance in a tactical manner
If you operate a medical clinic, does not it make sense to put appointments by your site? That may free your employees to do anything else. You want to consider what your website can perform to your industry. That is another reason it is important to employ an expert — they could indicate things which you may not think of your self.
If you can avoid these pitfalls, your site will earn money for your small business, regardless of what might be.